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Santa swaps reindeer for dragons at Norwich festive parade

The fire-breathing beast led Father Christmas to Jarrold department store in Norwich, at the head of a fun festive parade on Sunday.

Children’s charity Break loaned the red GoGo Dragon to Santa ahead of a sculpture trail next year – to follow the success of the GoGo Gorillas in 2013.

And as the procession of dancing elves and beaming youngsters with helium balloons set out from the Forum, it drew a few puzzled looks from shoppers.

Carole Slaughter, of Jarrolds, said: “Santa asked for help to speed him on his way to us this year – so he arrived on a GoGo Dragon sleigh.

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